Boosted AI
Leveraging internal team to develop case studies
I ran a spiff to incentivize internal adoption for a new feature, which drove a 70% product activation rate and produced three case studies.
Background
Boosted.ai’s platform was technical, and not everyone at the company fully understood the product. This made it difficult to encourage usage, let alone adoption, from the team, which created challenges during product launches where company-wide alignment was critical.
Journey
For one of my product launches, I partnered with leadership to run a spiff encouraging internal team members to learn our new Equity Explorer feature and use it to draw actionable insights. After a two-week period, the product team reviewed the insights and investment takeaways submitted by participants, awarding gift cards to the top submissions.
Because each participant had a different background, investment approach, and level of market or customer interaction, we uncovered several unique use cases for the new feature.
Results
Using the top submissions, I was able to produce three case studies.
Following the spiff, almost 70% of the company had tried the new feature, an activation rate higher than most of our established core features.